Seopa: The leading UK insurance comparison platform, built for partners
One FCA-regulated platform, 9 million quotes a year, 300+ provider relationships. Three routes onto the platform: white label, affiliate and panel. Mail Finance, PistonHeads and Totally Money are among the names that run on it.
01
9M+
Quotes annually
run through the platform
02
4M+
UK customers
served each year
03
300+
Provider relationships
insurance & finance
04
20+
Years in UK comparison
since 2003
05
Platinum
Deloitte Best Managed
three consecutive years
Partner with the platform behind Quotezone and CompareNI
Seopa has powered UK insurance comparison since 2003. We run the platform behind Quotezone, CompareNI and hundreds of partner brands, and we make that same platform available to financial services, technology and media businesses that want comparison working as part of what they offer.
Partner with Seopa and your customers compare real-time quotes from a panel of 300+ UK providers across 60+ insurance, utilities and financial products, on a regulated setup that already runs.
- FCA-regulated since 2003, ISO 27001 certified, Ofgem accredited
- Quotes from 300+ providers across 60+ products
- A platform already processing 9 million quotes a year
- Insurance provider panel and continuous conversation optimisation
- Financial promotion sign-off and data controller duties typically on us, agreed before you launch
- Earn a new revenue line from the customers you already have
Three routes onto the platform
Pick the one that fits your
commercial model.
01
White label / co-branded platform
Take the full comparison platform, wrap it in your brand, and launch a hosted, embedded or fully co-branded quote journey.
02
Affiliate
Send traffic to Quotezone or CompareNI and earn commission on the customers you refer. A light route to revenue, with no front end to build.
03
Panel
Put your products in front of millions of in-market shoppers on Quotezone and CompareNI and hundreds of partner brands.
One platform, two consumer brands, hundreds of partner front ends.
Seopa runs the comparison journeys behind two of its own brands and hundreds of others. Insurance providers, affinity brands, retail loyalty schemes, motor-sector partners, publishers and agencies all run on the same platform that powers Quotezone across the UK and CompareNI in Northern Ireland. The platform covers 60+ insurance, utilities and financial products across six categories.
60+ Products available on the platform
The platform covers 60+ insurance, utilities and financial products across seven categories. Partners can take one product or combine several under a single agreement: a white label launch, a placement on the Quotezone or CompareNI panel, or an affiliate route.
7 verticals · 300+ providers
Vehicle
Car, van, bike and breakdown, plus directories for GAP, warranty and multi-car.
- Car insurance
- Van insurance
- Bike insurance
- Breakdown cover
- Temporary vehicle insurance
- Horsebox insurance
- Kit car insurance
- Trailer insurance
- Impound insurance
- Multi-car insurance
- GAP
- Car hire excess insurance
- Car warranty
Business Motoring
Taxi, fleet, trade, courier and specialist commercial motor cover.
- Taxi insurance
- Motor fleet insurance
- Motor trade insurance
- Courier insurance
- Minibus insurance
- Truck insurance
- Catering van insurance
- Coach insurance
- Farm vehicle insurance
- Goods in transit insurance
- Limo insurance
- Takeaway delivery insurance
Property
Home and landlord cover, plus directories for boilers, appliances and solar.
- Home insurance
- Landlords insurance
- Holiday home insurance
- Non-standard home insurance
- Park home insurance
- Unoccupied property insurance
- Boiler installation
- Home appliance cover
- Home emergency cover
- Residential solar panels installation
Leisure
Travel, pet, caravan and motorhome, plus directories for horses, boats and golf.
- Travel insurance
- Pet insurance
- Caravan insurance
- Motorhome insurance
- Bicycle insurance
- Horse insurance
- Boat insurance
- Golf insurance
- Musical instrument insurance
- Sport insurance
Lifestyle
Life, income protection and gadget, jewellery and wedding cover directories.
- Life insurance
- Income protection
- Gadget insurance
- Jewellery insurance
- Wedding insurance
Business
From public liability to cyber: commercial cover for trades and professionals.
- Business insurance
- Commercial property insurance
- Cyber insurance
- Directors and officers insurance
- Farm insurance
- Professional indemnity insurance
- Public liability insurance
- Salon insurance
- Event insurance
Financial and misc
Business loans, conveyancing, currency exchange and EV charger directories.
- Business loans
- Conveyancing
- Currency exchange
- Residential EV charger
Quotezone and CompareNI.
Seopa operates two owned brands, demonstrating the platform operating at scale. Partners are able to launch on the same technology.
Quotezone
One of the UK's most-used comparison sites, launched 2005.
60+ products from car to motorhome. Rated 4.71/5 from 3,349 reviews, with 97% of customers recommending it.
4.71★
Customer rating
60+
Products
97%
Recommend
Visit quotezone.co.uk →

Both are trading styles of Seopa Ltd · FCA firm reference 313860
Why partners choose
Seopa
2003
Founded
9M
Quotes / yr
300+
Providers
60+
Products
FCA · ISO 27001 · Ofgem · Deloitte Platinum
A comparison platform takes years to build and a licence to run. Seopa has been building this one since 2005. Partners plug into what already exists: direct contracts with the insurers on the panel, 60+ products, and nine million quotes a year of demand to learn from.
You’re partnering with 20+ years of experience: the relationships, the conversion work, the regulated track record, none of which can be rushed.
Regulated, certified and built for partners
Financial promotion sign-off, fair presentation and data controller duties typically sit with Seopa by default, each party’s responsibilities are agreed in the contract before launch.
01
FCA firm reference
313860
02
Companies House
NI046322
03
ICO
Z8733752
04
ISO 27001
Certified
05
Ofgem
Accredited
3×
Recognised by Deloitte
Deloitte Best Managed Companies, Platinum Standard, three consecutive years.
From the blog
Latest from the Seopa blog
FAQ
Frequently asked questions
What is Seopa?
Seopa is a UK insurance comparison platform that has powered comparison journeys since 2005. One FCA-regulated platform sits behind Quotezone, CompareNI and hundreds of partner brands, covering 60+ insurance, utilities and financial products. It runs 9 million quotes a year and serves 4 million UK customers annually.
Which brands run on the Seopa platform?
Seopa runs the comparison journeys behind its own brands, Quotezone across the UK and CompareNI in Northern Ireland, plus hundreds of partner front ends. Mail Finance, PistonHeads and Totally Money are among the names that run on it. Insurance Providers, affinity brands, retail loyalty schemes, publishers and agencies all use the same platform.
Why partner with Seopa rather than build your own comparison platform?
Seopa has been building this platform since 2003, under a live FCA licence. Partners plug into what already exists: direct contracts with the Insurance Providers on the panel, 60+ products, and 9 million quotes a year of demand to learn from.
How do I partner with an insurance comparison platform like Seopa?
Seopa offers three routes onto the platform. Take the full platform under your own brand as a white label or co-branded journey, run as an affiliate sending traffic to Quotezone or CompareNI for commission, or join the panel to put your products in front of in-market shoppers. The partnerships team helps you pick the route that fits your commercial model.
Is Seopa FCA-regulated, and who holds the regulatory responsibilities?
Yes. Seopa is FCA-regulated under firm reference 313860 and has been on the register since 2003. Financial promotion sign-off, fair presentation and data controller duties typically sit with Seopa by default, with the responsibilities agreed contractually before launch.