White label car insurance comparison for motoring brands
Drivers need cover when they buy a car, and they can shop again when the policy comes up for renewal. Seopa runs a white label car insurance comparison journey in your brand for both moments, on the platform that powers Quotezone. You place the link and promote it. Seopa is authorised by the Financial Conduct Authority, firm reference 313860.
The driving market
When drivers shop for cover, in numbers
01
34.9M
Licensed cars in the UK at the end of June 2026. Source: DfT vehicle licensing statistics, 2026
02
7.8M
Used cars bought and sold in the UK in 2025, up 2.2% on 2024. Source: SMMT, 2026
03
£566
Average motor insurance premium paid in the second quarter of 2026. Source: ABI, 2026
04
£3.2bn
Paid out in motor insurance claims in the second quarter of 2026. Source: ABI, 2026
Car insurance comparison where drivers buy a car and renew their cover
The first buying moment is the car purchase itself. A car has to be insured before it is driven away on a public road, so the dealer group, finance brand or marketplace handling the sale is talking to the driver at the point they need a quote. The second moment comes round with the renewal notice. Car cover is usually bought for twelve months, and the driver can compare again before it rolls over. A white label car journey from Seopa puts comparison in your brand at whichever of those moments you reach.
At the point of sale, the link sits in the handover email, the finance confirmation or the listing a buyer has just paid for. Ahead of renewal, it sits in the reminder, the members’ magazine or the running-cost guide your readers already open. In both places your brand leads, and the driver can tell that Seopa is the comparison provider, as the FCA expects. A car quote on Quotezone searches over 150 UK providers; the panel behind your journey is confirmed at setup. You earn commission when a driver buys through it.
- A car journey run by Seopa, authorised by the Financial Conduct Authority, firm reference 313860
- A link that fits a dealer's handover email or a finance confirmation page
- Renewal reminders, club newsletters and running-cost guides as places to put it
- The platform behind Quotezone, where car quotes search over 150 UK providers
- Van, bike, temporary, breakdown and kit car cover to add as you grow
- Quote volume, conversion and the commission you earn, on a partner dashboard from launch
Sale and renewal
The sale and the renewal, step by step
A driver can meet your brand at either of two points in a car policy's life. Each lane below follows one of them from first contact to cover bought, and marks the step where your comparison link appears.
Buying the car
- 1Choosing the carThe buyer settles on a car with your dealership or marketplace and sorts out how to pay for it.
- 2Link in the paperworkYour branded comparison link reaches the buyer after they pay and before they collect the car.
- 3Covered before collectionThe driver compares quotes in your brand, picks a policy and can take the car home already insured.
Coming up to renewal
- 1Renewal notice arrivesThe renewal notice arrives with the new price. The driver can accept it or shop around first.
- 2Link in your reminderYour comparison link reaches the driver in the weeks before the policy rolls over, while there is still time to switch.
- 3Renewal price, checkedThe driver sets the renewal price against fresh quotes in your brand and keeps whichever policy suits them better.
Routes for motoring brands
Choose how you offer
car insurance comparison
01
White label car journey
Seopa builds and hosts a co-branded car journey, usually on a branded subdomain, for you to place where drivers decide: at the point of sale or ahead of renewal. Drivers compare quotes and choose their own Insurance Provider. For a partner without its own FCA permission, Seopa’s usual path is appointment as an Introducer Appointed Representative.
02
Affiliate
Place tracked links in your car reviews, running-cost guides and renewal content, sending drivers to Quotezone to compare. Commission is earned on quotes and leads when they convert and paid monthly, and you can watch each link perform in real time. There is no journey to build, and often no FCA authorisation of your own to hold.
03
Join the panel
Built for Insurance Providers and brokers that write car cover. Partner journeys put your quotes in front of drivers at two buying points, the car purchase and the renewal, alongside Quotezone’s own traffic. Pricing and the underwriting stay with you. Panel members are almost always regulated in their own right and quote under their own FCA permission.
Car insurance first, then the vehicle lines around it
Start with car insurance, then bring in other vehicle cover on the same contract as your drivers ask for it. Van and bike suit trade and two-wheel audiences. Temporary cover fits borrowed cars and short-term driving, and breakdown sits naturally beside a car purchase or a renewal. Kit car cover serves enthusiast communities. Every line runs on the same regulated platform.
Vehicle lines a car partner can offer
Quotezone and CompareNI.
Hundreds of partner sites have launched on the platform since 2005: insurer-owned front ends, affinity-brand journeys, retail loyalty placements, publisher affiliates and agency builds. Partners launch on the same platform.
UK comparison site, launched 2005, comparing car to motorhome cover.
Northern Ireland's own comparison site, with a panel and editorial built for the local market.
PistonHeads is among the motoring names that run on the platform, the same one Seopa uses for Quotezone.
Both are trading styles of Seopa Ltd · FCA firm reference 313860
FAQ
Frequently asked questions
What is white label car insurance?
It is car insurance comparison that a dealer, finance brand, publisher or club offers under its own branding while Seopa runs everything behind it. The driver sees your logo, colours and wording, and Seopa is shown as the firm providing the comparison. Seopa hosts the journey, holds the panel of Insurance Providers and is the data controller. Your part is the link and its promotion.
How does white label motor insurance comparison work for a partner?
A driver reaches the journey from your link, whether they find it just after buying a car or in a club’s renewal reminder. They enter their car and driving details once, compare the quotes returned and buy the policy that suits them. Your partner dashboard shows quote volume, conversion and revenue from launch.
Do I need FCA authorisation to offer white label car insurance?
A dealer group or finance brand may already hold FCA permission for car finance. Whether it also covers introducing insurance is checked first. If it does, you introduce drivers under that permission. If not, how you take part is agreed with Seopa before launch. If you hold no permission of your own, Seopa’s usual path is to appoint you as an Introducer Appointed Representative, which carries some responsibility on both sides. Seopa is authorised by the Financial Conduct Authority, firm reference 313860, and the contract sets your role.
Which businesses can offer white label car insurance comparison?
Two groups fit. Dealer groups, online car marketplaces and car finance and leasing brands meet drivers just before they need cover. Motoring publishers, car-review sites, membership schemes and owners’ clubs reach drivers through the year, including the weeks before renewal. In Great Britain the Road Traffic Act 1988 requires insurance for any motor vehicle used on a road or other public place, so anyone in either audience who drives there must be insured.
Can a car dealer offer insurance comparison at the point of sale?
It can, as long as any insurance arrangement the dealer already has allows it. A link sent with the sale paperwork or shown on the online listing lets a buyer compare quotes before collecting the car and pick a policy. Seopa runs the journey and the data. Customer details reach you only where a driver opts in to share them, and your role is set out in the contract first.
Tell us where you meet drivers
Let us know whether you reach drivers when they buy a car, when their cover is due, or both, and we will map out where a white label car journey would fit your business.
Start a car enquiry