Affiliate scheme

Earn affiliate commission from insurance comparison

If you already have an audience, you can earn from insurance comparison without building anything. Send your traffic to Quotezone.co.uk or CompareNI.com and earn commission on the quotes and leads when they convert.

Affiliate flow
Link → traffic → revenue
Your link
Quotezone / CompareNI
Revenue
EPC this month+18%
01

9M+

Quotes annually

run through the platform
02

4M+

UK customers

served each year
03

300+

Provider relationships

insurance & finance
04

20+

Years in UK comparison

since 2003
05

Platinum

Deloitte Best Managed

three consecutive years
How it works

How the affiliate scheme works

01

Choose your affiliate solution

Work with our partnerships team to select which of our affiliate solutions best fits your audience.

02

Get your tracking links

We issue a unique link for each placement, so every referral reconciles against the right source.

03

Add the links to your site

The team works with you to get the placement live and shows you where to check it is firing.

04

Earn commission

You earn each time a referral converts through our comparison sites.

What it means

What the affiliate scheme means at Seopa

The affiliate scheme is the lightest way onto the platform. You place a branded link or banner on pages your audience already reads, a reader follows it to Quotezone or CompareNI, and you earn commission on the quotes and leads it converts. There is no quote journey to build and no Insurance Provider contracts to negotiate, because the platform already runs both.

Everything after the click runs on Seopa’s side: the comparison journey, the panel, the quote logic, the provider connections and the data.

Why Seopa

  • Hundreds of publisher and comparison partners run on it, across dozens of affiliate solutions in six product categories.
  • The platform runs 9 million quotes and serves 4 million UK customers a year.
Integration

How your traffic reaches the platform

Branded links and banners

A deep link routes your traffic to Quotezone or CompareNI through branded links and banners. Suits content sites, newsletters, cashback and rewards publishers, and anyone who wants to test a vertical before committing to more. You keep your placement and your editorial, and the comparison runs on Seopa’s side.

The affiliate route is a referral: your reader follows the link and finishes their journey on Quotezone or CompareNI. It goes live fast, because there is nothing to build on your side beyond placing the link or banner. Which placement fits comes down to your audience and where your in-market traffic sits.

If you would rather keep the visitor inside a branded, embedded journey that does not cross to another brand, that is the co-branded route. It runs under a different regulatory arrangement, and our white label / co-branded page covers it in full.

publisher.co.uk/insurance
Publisher Brand
Branded link
Compare car insurance
quotezone.co.uk
Visitor clicks link
quotezone.co.uk
QuotezonePowered by Seopa
See my quotes
Why partners stay

Why partners stay

A named account manager.

Every partner gets a named account manager from the partnerships team. They own your reporting cadence and when something needs sorting fast, they are the person who picks up the phone.

Real-time reporting and monthly BACS.

Clickthrough, conversion and earnings per click, by product, as they happen. You can watch stats reconcile before the monthly BACS cycle closes, then receive commission on a fixed monthly cycle with no invoices to chase.

A platform two decades in the making.

Direct contracts with the Insurance Providers behind the comparison, built up across more than twenty years. 9 million quotes a year across a comparison platform Seopa has run since 2005, on a company and FCA authorisation dating to 2003.

From the blog

Latest from the Seopa blog

FAQ

Frequently asked questions

Seopa is a UK insurance comparison platform that has powered comparison journeys since 2005. One FCA-regulated platform sits behind Quotezone, CompareNI and hundreds of partner brands, covering 60+ insurance, utilities and financial products. It runs 9 million quotes a year and serves 4 million UK customers annually.

Seopa runs the comparison journeys behind its own brands, Quotezone across the UK and CompareNI in Northern Ireland, plus hundreds of partner front ends. Mail Finance, PistonHeads and Totally Money are among the names that run on it. Insurance Providers, affinity brands, retail loyalty schemes, publishers and agencies all use the same platform.

Seopa has been building this platform since 2003, under a live FCA licence. Partners plug into what already exists: direct contracts with the Insurance Providers on the panel, 60+ products, and 9 million quotes a year of demand to learn from.

Seopa offers three routes onto the platform. Take the full platform under your own brand as a white label or co-branded journey, run as an affiliate sending traffic to Quotezone or CompareNI for commission, or join the panel to put your products in front of in-market shoppers. The partnerships team helps you pick the route that fits your commercial model.

Yes. Seopa is FCA-regulated under firm reference 313860 and has been on the register since 2003. Financial promotion sign-off, fair presentation and data controller duties typically sit with Seopa by default, with the responsibilities agreed contractually before launch.