Seopa runs a co-branded comparison journey styled as your own, carrying your brand and your customer experience. Insurance Providers, affinity brands, retail loyalty schemes, motor-sector partners and publishers use it to offer regulated insurance comparison as an additional revenue source.
You select which of our products you would like to appear on your website.
We customise our platform to perfectly match the look and feel of your website.
We help you integrate your customised comparison platform into your user journey.
You earn commission each time one of your website visitors makes a purchase through your comparison platform.
Seopa’s white label is co-branded, which is a little different from a pure white label. The two have a lot in common, but the difference that matters is transparency: a co-brand lets the customer see who is providing the comparison, which is what the FCA and other regulators expect from a comparison service.
In practice your brand leads the experience, carrying your logo, your colours and your wording, in a journey styled as your own. The Seopa platform runs behind it, holding the infrastructure and handling the panel, the quote logic, the provider connections and the data.
Hundreds of partner sites run on the co-branded model. It lets partners offer insurance comparison to their own audiences without standing up a platform of their own. A partner that does not hold its own FCA permission is usually appointed as an Introducer Appointed Representative under Seopa’s authorisation, an arrangement that still carries some regulatory responsibility on both sides, while meeting the transparency the FCA expects from a comparison service.
The platform covers 60+ insurance, utilities and financial products across seven categories. Partners can take one product or combine several under a single agreement: a white label launch, a placement on the Quotezone or CompareNI panel, or an affiliate route.
Car, van, bike and breakdown, plus directories for GAP, warranty and multi-car.
Taxi, fleet, trade, courier and specialist commercial motor cover.
Home and landlord cover, plus directories for boilers, appliances and solar.
Travel, pet, caravan and motorhome, plus directories for horses, boats and golf.
Life, income protection and gadget, jewellery and wedding cover directories.
From public liability to cyber: commercial cover for trades and professionals.
Business loans, conveyancing, currency exchange and EV charger directories.
Every partnership starts with a call. It covers the verticals you want, the route that fits, how the FCA scope splits, and roughly when you want to be live. Seopa is straight with you about what that takes.
Agree the verticals, the route and the FCA scope.
Covers the route, the products, the commission or fee structure, data controller responsibilities and the launch timeline.
Usually runs alongside the commercial agreement, so both sides can check the partnership is a good fit.
Your brand assets are integrated, the panel scope is confirmed and the journey is configured.
Financial promotion materials and customer-facing wording are reviewed against the responsibilities set in the contract.
The partner dashboard is live at launch, showing quote volume, conversion, performance and revenue, scoped to your partnership.
A comparison platform takes years to build and a licence to run. Seopa has been building this one since 2005. Partners plug into what already exists: direct contracts with the insurers on the panel, 60+ products, and nine million quotes a year of demand to learn from.
You’re partnering with 20+ years of experience: the relationships, the conversion work, the regulated track record, none of which can be rushed.
Financial promotion sign-off, fair presentation and data controller duties typically sit with Seopa by default, each party’s responsibilities are agreed in the contract before launch.
Deloitte Best Managed Companies, Platinum Standard, three consecutive years.
Seopa is a UK insurance comparison platform that has powered comparison journeys since 2005. One FCA-regulated platform sits behind Quotezone, CompareNI and hundreds of partner brands, covering 60+ insurance, utilities and financial products. It runs 9 million quotes a year and serves 4 million UK customers annually.
Seopa runs the comparison journeys behind its own brands, Quotezone across the UK and CompareNI in Northern Ireland, plus hundreds of partner front ends. Mail Finance, PistonHeads and Totally Money are among the names that run on it. Insurance Providers, affinity brands, retail loyalty schemes, publishers and agencies all use the same platform.
Seopa has been building this platform since 2003, under a live FCA licence. Partners plug into what already exists: direct contracts with the Insurance Providers on the panel, 60+ products, and 9 million quotes a year of demand to learn from.
Seopa offers three routes onto the platform. Take the full platform under your own brand as a white label or co-branded journey, run as an affiliate sending traffic to Quotezone or CompareNI for commission, or join the panel to put your products in front of in-market shoppers. The partnerships team helps you pick the route that fits your commercial model.
Yes. Seopa is FCA-regulated under firm reference 313860 and has been on the register since 2003. Financial promotion sign-off, fair presentation and data controller duties typically sit with Seopa by default, with the responsibilities agreed contractually before launch.