Join our panel

Put your insurance products on our comparison panel.

Nine million quotes a year run across Quotezone, CompareNI and hundreds of partner sites. Put your products on the panel and they are quoted to people shopping for that exact cover, while you keep the product, the price and the underwriting. 

03
YOU
Hundreds of partner sites9M quotes / yr
01

9M+

Quotes annually

run through the platform
02

4M+

UK customers

served each year
03

300+

Provider relationships

insurance & finance
04

20+

Years in UK comparison

since 2003
05

Platinum

Deloitte Best Managed

three consecutive years
How it works

Becoming a panel member: how it works

Onboarding starts with the products you want quoted and the route that fits them. From there, the work is the data integration and launching on our panel.

01

Discovery call

Get in touch to agree the products in scope, the quote model for each, target volumes and any constraints.

02

Select product(s)

Choose from our extensive list of comparison products across personal lines, specialist lines, financial products and utilities.

03

Integrate & go live

Real-time feed integration for personal lines, lighter integrations for offline and directory products. Seopa engineering works alongside your team.

04

Earn revenue

Live on the panel with reporting scoped to your products: quote volume, conversion rate and performance.

What it is

What panel placement is

You supply the product and the price. Seopa runs the comparison.

Your product joins a live panel on Quotezone, CompareNI and hundreds of partner sites. When someone runs a quote that matches what you cover, your product comes back in the results, next to the rest of the panel, to compare on price and cover. 

Every quote is live demand: someone comparing that exact cover, at that moment. You get in front of high intent customers, ready to convert, without buying the traffic. 

What Seopa Provides

  • The comparison journey Seopa's platform such as Quotezone and CompareNI.
  • The quote logic, the technology, and the matching that surfaces your product
Quote models

Three quote models on the same platform

How your product quotes comes down to whether it can be priced instantly. Most personal lines can, so they run in real time. Specialist lines often cannot, so they run as leads. A few work best as a simple listing. Bring more than one product and you can run across several models under a single relationship.

Real-time comparison

Quotes are generated automatically and returned to the consumer on the page in real time. They pick a quote and click through to complete the transaction with the provider directly. 

Offline lead generation

The consumer completes a single short form, the platform matches them to suitable panel members in real time, and the qualified lead passes to your team. 

Provider directories

The consumer sees a directory of relevant providers, with a short line on how each panel member can help, then clicks through to the one they choose. 

Benefits

Why partners stay

Whether you’re an insurance provider, a broker, a financial services firm or an energy company, you can gain access to a host of new customers by partnering with Seopa as a panel member.

1

Deep industry expertise

Seopa built one of the UK’s first technology-led price comparison platforms and has run and refined it since 2005.

2

Fully compliant platforms

Seopa is authorised and regulated by the Financial Conduct Authority, firm reference 313860, and ISO 27001 certified for information security.

3

Trusted comparison brands

Quotezone.co.uk generates millions of quotes for panel members each year. CompareNI.com is Northern Ireland’s leading insurance comparison site.

4

60+ products to quote on

More than 60 insurance, utilities and financial products across six categories, so you can quote customers you would otherwise miss.

5

4 million customers a year

Panel members get the chance to quote their products to high-intent shoppers directly searching for insurance cover.

6

In-market demand

Every quote request comes from someone shopping for that exact cover, so your product is priced to genuine, live demand.

7

Automated quoting

On many products, quotes are generated automatically and shown on the page in real time, which cuts customer service and admin cost.

8

Built for conversion

Seopa’s team works continuously on the customer journey and conversion, so more of the traffic that reaches your product turns into business.

What the platform covers

60+ Products available on the platform

The platform covers 60+ insurance, utilities and financial products across seven categories. Partners can take one product or combine several under a single agreement: a white label launch, a placement on the Quotezone or CompareNI panel, or an affiliate route.

7 verticals · 300+ providers

Vehicle

Car, van, bike and breakdown, plus directories for GAP, warranty and multi-car.

Business Motoring

Taxi, fleet, trade, courier and specialist commercial motor cover.

Property

Home and landlord cover, plus directories for boilers, appliances and solar.

Leisure

Travel, pet, caravan and motorhome, plus directories for horses, boats and golf.

Lifestyle

Life, income protection and gadget, jewellery and wedding cover directories.

Business

From public liability to cyber: commercial cover for trades and professionals.

Financial and misc

Business loans, conveyancing, currency exchange and EV charger directories.

Why choose Seopa

Why partners choose

Seopa

2003

Founded

9M

Quotes / yr

300+

Providers

60+

Products
FCA · ISO 27001 · Ofgem · Deloitte Platinum

A comparison platform takes years to build and a licence to run. Seopa has been building this one since 2003. Partners plug into what already exists: direct contracts with the insurers on the panel, 60+ products, and nine million quotes a year of demand to learn from.

You’re partnering with 20+ years of experience: the relationships, the conversion work, the regulated track record, none of which can be rushed.

Regulated and certified

Regulated, certified and built for partners

Financial promotion sign-off, fair presentation and data controller duties sit with Seopa by default, and the responsibilities are agreed in the contract before launch.

01
FCA firm reference

313860

02
Companies House

NI046322

03
ICO

Z8733752

04
ISO 27001

Certified

05
Ofgem

Accredited

Recognised by Deloitte

Deloitte Best Managed Companies, Platinum Standard, three consecutive years.

From the blog

Latest from the Seopa blog

FAQ

Frequently asked questions

Seopa is a UK insurance comparison platform that has powered comparison journeys since 2005. One FCA-regulated platform sits behind Quotezone, CompareNI and hundreds of partner brands, covering 60+ insurance, utilities and financial products. It runs 9 million quotes a year and serves 4 million UK customers annually.

Seopa runs the comparison journeys behind its own brands, Quotezone across the UK and CompareNI in Northern Ireland, plus hundreds of partner front ends. Mail Finance, PistonHeads and Totally Money are among the names that run on it. Insurance Providers, affinity brands, retail loyalty schemes, publishers and agencies all use the same platform.

Seopa has been building this platform since 2003, under a live FCA licence. Partners plug into what already exists: direct contracts with the Insurance Providers on the panel, 60+ products, and 9 million quotes a year of demand to learn from.

Seopa offers three routes onto the platform. Take the full platform under your own brand as a white label or co-branded journey, run as an affiliate sending traffic to Quotezone or CompareNI for commission, or join the panel to put your products in front of in-market shoppers. The partnerships team helps you pick the route that fits your commercial model.

Yes. Seopa is FCA-regulated under firm reference 313860 and has been on the register since 2003. Financial promotion sign-off, fair presentation and data controller duties typically sit with Seopa by default, with the responsibilities agreed contractually before launch.