Car insurance affiliate programme for motoring publishers
Seopa’s car insurance affiliate programme pays you for the motoring content you already publish. Add a tracked link or banner to a review, a running-cost guide or a newsletter, and readers who follow it compare quotes on Quotezone, which searches over 150 UK car insurance providers. Commission on quotes and leads when they convert lands in your account each month.
Your readers' market
The car insurance market your readers shop in
01
34.7M
UK adults holding motor insurance in 2024. Source: FCA Financial Lives 2024 survey
02
64%
Of people who bought, renewed or switched motor insurance in the past three years, outside an employee benefits package, arranged it through a price comparison website. Source: FCA Financial Lives 2024 survey
03
61%
Of motor insurance policyholders had switched provider in the previous three years, up from 52% in 2022. Source: FCA Financial Lives 2024 survey
04
150+
UK car insurance providers searched by a Quotezone car quote. Source: Quotezone, 2026
Earn from car insurance comparison without building a quote journey
On a motoring site, the money comes placement by placement. A link can sit beside the insurance group in a car review, under the cost table in a running-cost guide, or in a renewal reminder in your newsletter. A reader who clicks it arrives at Quotezone or CompareNI, gets car quotes and picks the Insurance Provider whose quote they prefer. From the click onwards, Seopa runs the comparison on the platform behind its 60+ products.
Each placement gets its own tracking link, so the reporting shows which pages earn: a buying guide against a renewal email, a banner against an inline text link. Clicks, conversions and earnings per click update in real time for every link, which lets you move effort to the placements that pay. Commission arrives by BACS each month. A named account manager from the partnerships team helps you choose where links go, gets them live and can tell you which other vehicle lines are open to you.
- Seopa Ltd, the firm behind every link, is authorised by the Financial Conduct Authority, firm reference 313860
- Over 150 UK car insurance providers searched each time a reader quotes on Quotezone
- Inline text links and banners for articles, listings and newsletters
- Its own tracking link for each placement, so you can compare one article with another
- Monthly BACS payments, with commission on quotes and leads when they convert
- An account manager who helps plan placements across your motoring content
Placement map
Four places a tracked link fits on one review
A single car review gives you several points for a tracked link. The numbered markers show four of them, from the body copy down to the newsletter panel at the foot.
- 1A link in the copyA text link where the review talks about running costs sends interested readers straight to a car quote on Quotezone or CompareNI.
- 2Insurance group rowThe spec table already lists the insurance group. A short link beside that figure catches the reader checking whether the car is affordable to cover.
- 3Running costs boxThe box totals what the car costs to keep on the road. A tracked banner there lets readers price the insurance part.
- 4Newsletter footerThe newsletter panel at the foot of the review can carry a tracked link too, for readers who finish still weighing up the car.
Three ways in
Start with a tracked link,
or take comparison further in your brand
01
Affiliate
Put a tracked link in a car review, a used car listing or an owners’ club newsletter, and the drivers who click compare car quotes on Quotezone or CompareNI. You are paid monthly for quotes and leads when they convert. It suits motoring publishers, marketplaces, owners’ clubs and cashback or rewards sites.
02
White label / partner-branded
When a motoring audience is big enough to want more than a link, Seopa can build, host and manage a car insurance comparison journey that carries your masthead, usually on a branded subdomain. Seopa’s usual path for a publisher with no FCA permission is to make it an Introducer Appointed Representative, with the terms written into the contract.
03
Join the panel
Insurance Providers and brokers with car products join the panel. Motoring sites send drivers to compare, and your product is quoted to them on Quotezone and partner journeys on the price and terms you set. As a panel member you will almost always be regulated in your own right, so your quotes run under your own FCA permission.
The vehicle lines your motoring readers shop for
Car insurance is where affiliate links start, and the partnerships team confirms any other vehicle lines before you add them. Temporary cover is for a car that needs insuring for days or weeks rather than a year. Quotezone also compares van, bike and breakdown cover for the other vehicles a motoring audience runs.
Vehicle lines on Quotezone
Quotezone and CompareNI.
Hundreds of partner sites have launched on the platform since 2005: insurer-owned front ends, affinity-brand journeys, retail loyalty placements, publisher affiliates and agency builds. Partners launch on the same platform.
UK comparison site, launched 2005, comparing car to motorhome cover.
Northern Ireland's own comparison site, with a panel and editorial built for the local market.
PistonHeads is one of the names running on the platform.
Both are trading styles of Seopa Ltd · FCA firm reference 313860
FAQ
Frequently asked questions
What is a car insurance affiliate programme?
It is a way for a motoring site to earn commission from readers who are about to insure a car. With Seopa, a tracked link in your car content takes a driver to Quotezone or CompareNI to compare car quotes, and you are paid when that referral converts. The comparison, the provider connections and the data are Seopa’s to run, so what you add is the link and the content around it.
How much can I earn from a car insurance affiliate program in the UK?
Earnings rest on your traffic, where each link sits and how many of your readers are shopping for cover at that moment. Once you are live, the tracking on each placement shows earnings per click, so you can judge an article by what it pays and add links where they earn. Commission is paid monthly by BACS.
Do I need FCA authorisation to join a car insurance affiliate programme?
Often not. The part to watch is the wording around the link: a line inviting readers to compare car insurance counts as a financial promotion, so Seopa checks and signs it off before it goes live. The quotes themselves appear on Quotezone or CompareNI, both operated by Seopa Ltd, which is authorised by the Financial Conduct Authority, firm reference 313860. The agreement records any role you take.
Which motoring sites suit a car insurance affiliate?
Car review and motoring news sites, used car marketplaces, owners’ clubs and enthusiast communities, and cashback or rewards publishers. Natural placements sit where a reader is already thinking about the cost of running a car: reviews, running-cost guides, insurance group explainers and renewal reminders in newsletters. If you want a comparison journey in your own brand, the white label route covers that.
How quickly can an affiliate link go live?
Usually quickly, because the main work on your side is placing the link or banner. The partnerships team agrees the placements with you, issues a tracking link for each and shows you how to check it is recording clicks. Seopa reviews your promotional wording first, so build that sign-off into your publishing schedule.
Show us where your car content sits
Tell us which car content you publish and roughly how many readers it reaches, and the partnerships team will suggest where tracked links would fit.
Join the car programme