White label travel insurance comparison for travel brands
The ABI urges travellers to buy travel insurance when they book their trip. Seopa builds and hosts a regulated white label travel insurance comparison journey under your brand, on a platform handling 9 million quotes a year. You put the link in booking confirmations and travel content, and promote it to the people planning trips with you.
UK travel
UK trips and claims, in numbers
01
99.9M
Visits abroad made by UK residents in 2025. Source: ONS Travel trends, 2026
02
£86.2bn
Spent by UK residents on visits abroad in 2025. Source: ONS Travel trends, 2026
03
£472M
Paid out by ABI members on more than 500,000 travel insurance claims in 2024. Source: ABI, 2025
04
£1,528
Average medical claim payout in 2024, with medical claims 34% of all travel claims. Source: ABI, 2025
Travel insurance comparison at the moment a trip is booked
Quotezone’s travel comparison runs on the same Seopa platform as hundreds of partner front ends, and that platform carries 60+ products in all. A white label travel journey puts that comparison in your brand, built and hosted by Seopa. It suits the businesses people deal with before they travel: tour operators and travel agents, booking and deal sites, holiday parks and cruise specialists, and the publishers whose destination guides they read while they plan.
A trip booked with you is a trip that needs cover. Where a travel business offers cover now, that is often a single policy from one Insurance Provider, and some travellers will want a price or a level of cover it does not reach. On Quotezone, a travel quote searches up to 15 travel insurance providers, and the panel for your journey is confirmed at setup. A comparison journey lets those travellers see other quotes in your brand, and you earn commission on the policies they buy.
- Your travel comparison run by an ISO 27001 certified firm, authorised by the Financial Conduct Authority, firm reference 313860
- Single trip and annual multi-trip quotes, plus cover for skiers, cruise passengers and pre-existing medical conditions
- A link that fits the booking confirmation, the pre-departure email and the destination guide
- A travel panel confirmed at setup, before the first traveller sees a quote
- Hosted by Seopa in your brand, so there is no quote engine for your team to build
- Commission when a traveller buys cover through your journey, on a single trip or an annual policy
Your traveller's timeline
From the day they book to the day they leave
The comparison link goes in the messages and pages a traveller already opens between booking and departure, starting with the booking confirmation, and each one reaches someone who may still need cover.
- 1Day of booking
The booking confirmation
The trip details are fresh, and the ABI advises buying cover now, so this is the first message to carry the link.
Your comparison link - 2While they plan
Guides and the customer account
They come back to read about the destination and check their booking. A link beside that content catches anyone who has not yet bought cover.
Your comparison link - 3Shortly before departure
The last email before travel
Your last planned message before the trip carries the link again, for any traveller who has still not arranged a policy.
Your comparison link - 4Departure day
Leaving with cover arranged
The traveller sets off with a policy from their chosen Insurance Provider, bought through your branded journey, which Seopa runs under its own FCA authorisation.
Routes for travel businesses
Book, refer or quote:
three ways into travel comparison
01
White label travel journey
Travellers move from the booking into a comparison journey carrying your brand, usually hosted by Seopa on a branded subdomain. They compare quotes for the trip and buy from whichever Insurance Provider suits it, earning you commission on each policy. Appointing you as an Introducer Appointed Representative is Seopa’s usual path where your travel brand has no FCA permission.
02
Affiliate
Travel publishers, bloggers and deal sites can refer readers to Quotezone from a tracked link on a destination guide, deal page or packing checklist. Every placement gets a tracking link of its own, and commission on quotes and leads when they convert arrives monthly. Which lines the link carries is confirmed with the partnerships team before you start.
03
Join the panel
Travel Insurance Providers and brokers can join with products from annual multi-trip to pre-existing medical conditions cover. Quotezone and partner journeys show them to travellers with dates and destinations in hand. A travel insurer on Seopa’s panel is almost always regulated in its own right, pricing and quoting on its own terms under its own FCA permission.
Travel cover for the trips your customers book
The travel journey compares single trip and annual multi-trip policies, along with specialist cover for backpackers, winter sports, cruises, business travel, families and groups, and travellers with pre-existing medical conditions. Launch with the cover your customers ask for most. Home and car insurance can follow later on the same contract, if your customers want them.
Travel cover on the platform
Quotezone and CompareNI.
Hundreds of partner sites have launched on the platform since 2005: insurer-owned front ends, affinity-brand journeys, retail loyalty placements, publisher affiliates and agency builds. Partners launch on the same platform.
UK comparison site, launched 2005, comparing car to motorhome cover.
Northern Ireland's own comparison site, with a panel and editorial built for the local market.
Both are trading styles of Seopa Ltd · FCA firm reference 313860
FAQ
Frequently asked questions
What is white label travel insurance?
White label travel insurance usually means cover a travel business sells under its own brand. Seopa offers the comparison version: travellers see quotes from several Insurance Providers in a journey carrying your brand, and Seopa builds, hosts and manages it behind you. The journey is co-branded, so the traveller knows Seopa is behind the comparison, which is the transparency that FCA and other regulatory obligations require. Seopa is the regulated firm and the data controller.
Do I need FCA authorisation to offer white label travel insurance?
It depends on whether your travel business already holds an FCA permission. A booking site or tour operator without one can work under the permission Seopa Ltd holds as a firm authorised by the Financial Conduct Authority, firm reference 313860. The usual path at Seopa is to make that partner an Introducer Appointed Representative. A business that sells travel cover under its own permission uses that permission instead. Seopa signs off your promotions and acts as data controller by default, with your role fixed in the contract before launch.
How does travel insurance comparison for travel brands fit a booking journey?
You place a link to the comparison journey where travellers are already making trip decisions: a booking confirmation, a pre-departure email, a destination guide or a deals page. The traveller enters their trip details, sees quotes from the travel insurers on your journey’s panel and buys from the one they choose.
Can a tour operator offer comparison alongside its own travel insurance?
Yes, if the agreement behind your current policy allows it. Your existing cover may suit most of your customers and still miss some, such as a family wanting annual multi-trip cover or a backpacker on a long trip. The comparison journey shows them other quotes, and you earn commission on what they buy through it.
When should travellers buy travel insurance?
When the trip is booked, according to the ABI, and not at the last minute. Cover taken out at booking can protect them if the trip has to be cancelled, and buying once already overseas risks invalidating the policy. A comparison link in a booking confirmation or a customer account reaches the traveller at that point, from a business they have just paid.
Tell us where your travellers book
Let us know where your customers book and when you next contact them before departure, and the partnerships team will show where a travel insurance comparison link would sit in that booking.
Start a travel enquiry